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Ice Cream Shop

разработка фирменного стиля
Client
Ice cream maker
Task
Develop a logo, an identity, and 14 different media for the company's work at festivals and the sale of their products to restaurants and coffee shops
Created in 20 days
The concept
The client placed great emphasis on the naturalness of his product. This had to be reflected in the visual identity of the brand.
Visual identity
Old logo
Creative Search
New Logo
Font and Color
0 0 80 0
# fffc22
0 40 80 0
# ffa732
50 0 0 0
# 66cef7
70 0 90 0
# 00bd41
I tried to convey in the new logo the main advantages of the product: the variety of flavors, naturalness and usefulness
How the identity lives now
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