Academy of Event Management

corporate identity development

Client

Educational courses on event management

Task

In 3 years of operation, the company has expanded the range of training courses and managed to accurately identify the core of the target audience. My task was to update the visual identity in order to fully meet the expectations and needs of the target audience.

Created on 30 days

instagram

Introductions

1. Make the identity continuity with the main Rockets Event brand through the theme of space, and maintain continuity to the old logo.
2. The core of the CA - girls 25-35 years old who want to change their field of work or develop new skills.
3. The color palette should be close to the core of the target audience.

Old Logo

Logo Rockets Event

Getting Started

The graphic element is part of an unfinished star. It lacks one point for the star to be complete. Also, this element is the prototype of the letter A and retains continuity with the past logo

The essence of the service

Before moving on to the design, I worked with the client on their brand positioning. Which in the future, through a metaphor, and evolved into the design of the visual identity.

An educational platform that helps make the Event World more professional and better.

Brand message

Letting go, but not letting go

The brand promise

Knowledge-experience-practice

Metaphor

Polar Star

If you happen to be caught at night in the middle of the wilderness, the place is not suitable for spending the night, and you left your compass at home or broke it, that's where the ability to orient by the stars comes in handy. The polar star is always above the northern horizon in the Northern Hemisphere, which allows you to use it for orientation.

Night = desire to change lives
Stars = many choices
Academy = polar star

Positioning

A Guide to the Event World

New Logo

The concept